ʻO ka hopena o ka nānā ʻana i ka mākeke paʻa paʻa akamai- Nā mea hou a me ka hiki ke ulu

ʻO ka laka puka akamai he ʻano laka e hoʻohui i nā ʻenehana uila, mechanical, a me nā ʻenehana pūnaewele, ʻike ʻia e ka naʻauao, ʻoluʻolu, a me ka palekana. He mea paʻa ia i nā ʻōnaehana hoʻokele komo. Me ka piʻi ʻana o nā hale akamai, ua hoʻonui mau ʻia ka helu hoʻonohonoho o nā laka puka akamai, ʻo ia ka mea nui, e lilo ana lākou i kekahi o nā huahana home akamai i hoʻohana nui ʻia. Ke hoʻomau nei ka ʻenehana i ka holomua, ʻano like ʻole nā ​​ʻano o nā huahana laka puka akamai, me nā hiʻohiʻona hou me ka ʻike maka, ka ʻike ʻana i ka ʻāʻī pāma, a me nā hiʻohiʻona ʻelua-kamera. Ke alakaʻi nei kēia mau mea hou i ka palekana kiʻekiʻe a me nā huahana kiʻekiʻe, e hōʻike ana i ka mākeke koʻikoʻi.

ʻO nā ala kūʻai like ʻole, me ka e-commerce pūnaewele e hoʻokele nei i ka mākeke.

Ma ke ʻano o nā ala kūʻai aku no nā laka puka akamai, ʻo ka mākeke B2B ka mea hoʻokele mua, ʻoiai ua emi kāna ʻāpana i hoʻohālikelike ʻia i ka makahiki i hala, i kēia manawa ma kahi o 50%. ʻO ka mākeke B2C he 42.5% o ke kūʻai aku, ʻoiai ʻo ka mākeke mea hoʻohana he 7.4%. Ke ulu nei nā ala kūʻai ma ke ʻano like ʻole.

ʻO ka mākeke B2B ka nui o ka hoʻomohala waiwai a me ka mākeke kūpono puka. Ma waena o kēia mau mea, ua ʻike ka mākeke hoʻomohala waiwai i ka emi nui ʻana ma muli o ka emi ʻana o ka noi, ʻoiai ua ulu ka mākeke kūpono o ka puka e 1.8% i kēlā me kēia makahiki, e hōʻike ana i ka piʻi nui ʻana o nā laka puka akamai i nā ʻoihana kalepa e like me nā hōkele, hale hoʻokipa. , a me nā hale hoʻokipa. Hoʻopili ka mākeke B2C i nā wahi kūʻai kūʻai pūnaewele a me waho, me ka e-commerce pūnaewele e ʻike nei i ka ulu nui. Ua ʻike ka e-commerce kuʻuna i ka ulu paʻa, ʻoiai nā ala e-commerce e kū mai ana e like me ka e-commerce social, live-stream e-commerce, a me ka e-commerce kaiāulu ua piʻi aʻe ma mua o 70%, e alakaʻi ana i ka ulu ʻana o ke kūʻai ʻana i nā laka puka akamai. .

ʻOi aku ka 80% o ka hoʻonohonoho hoʻonohonoho ʻana o nā laka puka akamai i nā hale i hoʻolako piha ʻia, e hoʻonui ana i kēia mau huahana.

Ua lilo nā laka puka akamai i mea maʻamau i ka mākeke home piha piha, me ka helu hoʻonohonoho ʻana i hiki i ka 82.9% i 2023, e hana ana iā lākou ka huahana home akamai loa. Manaʻo ʻia nā huahana ʻenehana hou e hoʻonui i ka ulu ʻana o nā helu komo.

I kēia manawa, ʻo ka helu komo ʻana o nā laka puka akamai ma Kina ma kahi o 14%, hoʻohālikelike ʻia me 35% ma ʻEulopa a me ʻAmelika Hui Pū ʻIa, 40% ma Iapana, a me 80% ma South Korea. Ke hoʻohālikelike ʻia me nā wahi ʻē aʻe o ka honua holoʻokoʻa, ʻoi aku ka haʻahaʻa o ka helu komo ʻana o nā laka puka akamai ma Kina.

Me ka hoʻomau ʻana i ka ʻenehana holomua, ke hoʻomau mau nei nā huahana laka puka akamai, e hāʻawi ana i nā ala wehe naʻauao. ʻO nā huahana hou e hōʻike ana i nā pale peephole, nā laka ʻike maka maka kūpono, ka ʻike ʻana i ka vein palm, nā kāmera ʻelua, a me nā mea hou aʻe e kū mai ana, e wikiwiki ana i ka ulu ʻana o ka mākeke.

ʻO nā huahana ʻenehana hou i ʻoi aku ka pololei, kūpaʻa, a me ka palekana, a hālāwai me nā mea kūʻai aku kiʻekiʻe ʻoi aku ka palekana, ʻoluʻolu, a me ke ola akamai. ʻOi aku ko lākou mau kumukūʻai ma mua o ke kumukūʻai maʻamau o nā huahana e-commerce maʻamau. E like me ka emi ʻana o nā kumukūʻai ʻenehana, manaʻo ʻia e hoʻemi mālie ke kumukūʻai o nā huahana ʻenehana hou, a e piʻi aʻe ka helu komo ʻana o ka huahana, a laila e hoʻolaha ana i ka ulu ʻana o ka mākeke holoʻokoʻa o nā laka puka akamai.

Nui nā poʻe komo i ka ʻoihana a paʻakikī ka hoʻokūkū mākeke.

Hoʻoikaika ka hana ʻenehana huahana i ka hoʻomohala kiʻekiʻe o nā laka puka akamai

Ma keʻano he "maka" o nā hale akamai, eʻoi aku ka nui o nā laka puka akamai i ka pilinaʻana me nā mea akamai a iʻole nā ​​pūnaewele. I ka wā e hiki mai ana, e neʻe ka ʻoihana paʻa puka akamai mai ka hoʻokūkū ʻenehana maʻemaʻe i ka hoʻokūkū kaiaola, a e lilo ka hui ʻana o ka ékological pae pae i ke kumu nui. Ma o ka hoʻopili ʻana i nā mea hana cross-brand a me ka hoʻokumu ʻana i kahi home akamai piha, nā laka puka akamai e hāʻawi i nā mea hoʻohana i kahi ʻike ola maʻalahi, kūpono a palekana. I ka manawa like, me ka hoʻomau mau ʻana o ka ʻenehana, e hoʻomaka nā laka puka akamai i nā hana hou e hoʻokō hou i nā pono like ʻole o nā mea kūʻai aku a hoʻolaha i ka hoʻomohala kiʻekiʻe o ka ʻoihana.